Experiencing discomfort and no longer able to live an active lifestyle for over a decade, our founder Nick Jerch was eager to find a solution for his declining quality of life. Confronted with having to take powerful pills for the rest of his life, he searched for other options that would be better for his body. Nick was introduced to a Shark Cartilage supplement, and after 2 weeks of use it dramatically helped his quality of life, and he immediately began sharing his discovery with friends and family. Knowing that many people experienced the same problem as himself, he saw an opportunity to help people as he was helped. Nick started the business over 25 years ago and expanded his line of natural products in Canada and overseas. He was amazed that at a later age he would discover a way to help so many people live a better life, which gave him a great feeling of purpose.